Rugged Ridge sport bar drink holders are custom-designed to allow you to place a handy drink holder anywhere along your vertical sports bar. They're constructed from durable nylon-covered foam with heavy-duty Velcro and nylon straps to securely attach them to the sports bar. Their special foam insulation keeps your favorite beverage nice and cool when you're out on those blistering hot trails. Keeps your drink in a convenient location for whenever you need it!